Facebook Walls Covered by New ‘Tagging’ Socialization

Facebook walls have been taken over in the last few months by what people are calling drinking tags and no-makeup tags.

Drinking tags involve making a short video of yourself drinking an alcoholic beverage and then tagging at least three friends in the video to do the same. Friends have 24 hours to complete the task.

The no-makeup tag follows a similar process where a person takes a self portrait, also called a selfie, then tags at least three friends to do the same. They also have 24 hours to complete the task.

Although these activities have different intentions, they seem to be attracting students equally.

Forrest Payne, a junior in the media studies emphasis of the communication major at the University of Wisconsin-Stevens Point, feels that the drinking tag is just fun, but might not be for everyone.

“It is nothing serious, there is no penalty. I would not say it makes a lot of parents proud. It is definitely just a college thing,” Payne said.

While Payne sees little harm in the activity, Natashia Powell, a junior pursuing the interpersonal and organizational communication emphasis of the communication major feels differently.

“I feel that the people who tag others should not be tagging people who are underage. There is a right and wrong way to it. I think people just need to be aware of the consequences,” Powell said.

Aside from the possible legal implications that could arise from the tags, Powell also commented about how playing with the drinking tags could reflect future job outlooks for students.

“There is a risk with future employers. I do not know if people realize there are implications,” Powell said.

Whereas Powell believes the drinking tags could inhibit bad professional status for students, she says that the no-makeup tags are more proactive.

“I think the no-makeup tags are a more positive outlook than the drinking tags. This shows off your more natural self. It shows real beauty,” Powell said.

The no-makeup tags originated to give people a chance to support cancer research. There is speculation, however, that this activity has transgressed into an excuse, especially for women, to ‘snap a selfie’ for vanity.

According to dailymail.co.uk it was 18-year-old Fionna Cunningham who encouraged people to give money with their selfies using the hashtag ‘#nomakeupselfie’ to spread awareness across the web. Cunningham received an astonishing 260,000 likes on Facebook from people across the world with her first picture. She is widely credited for starting the phenomenon.

Her inspiration drew from Hitchcock actress, Kim Novak, who posted a makeup-free selfie on social media following her appearance at the 2014 Oscars ceremony. Novak suffered from breast cancer in October 2010, but recovered after completing cancer treatments.

McKenzie Slack, an elementary education junior at UWSP, realizes how the craze might have run astray from its original intention.

“The purpose of this is supposedly to spread awareness for cancer research, but I think mainly it is just for fun. I don’t really see how a no-makeup picture can spread awareness for such a thing,” Slack said.

According to Powell and Slack, the no-makeup tag has attracted a larger demographic, unlike the drinking tag that has taken focus on a collegiate demographic.

“I have seen other ages engage in this activity from high school age to late 40s,” Slack said.

Powell exhibited similar feelings.

“I have seen lots of people doing it, older and younger,” Powell said.

It seems that people have moved on from the children’s backyard game of tag to a new more specific and purposeful form of tagging socialization. Whether that is for fun or awareness, it appears that students at UWSP will continue to play.


Julia Flaherty


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