The stretch of Fourth Avenue along the Health Enhancement Center will be renamed Pink Street to celebrate the kickoff of Pink Week.
The avenue’s name will change Sept. 21, and will remain Pink Street for the entire month of October to support breast cancer awareness month.
Jenna Furger, the Pink Week committee chair, said people will embellish the road with many pink decorations. Mayor Halverson will perform the ribbon cutting ceremony to open the street.
“People who attend will do the first formal walk down the road with cancer survivors,” Furger said.
The opening of Pink Week smoothly transitions into Homecoming Week, which occurs during the same time period.
“The rest of the people participating will walk down to the Allen Center for the kick-off of the Super Run 5k,” Furger said.
Pink Week is an expansion of Pink Day from previous years. Pink Day is Sept. 24, and the newly named Pink Street will be closed for the Team Schierl brat fry from 11 a.m. to 1 p.m.
Furger said students are encouraged to sport pink attire Sept. 24. Teams will race garbage cans down the street to support the cause.
“Cancer is something everyone deals with,” Furger said. “It’s great that the university and the community can come together like this. It’s going to put a whole new look on homecoming having a cause.”