Laura Braun, the general manager of Stevens Point Student Television, won the 2015 Wisconsin Broadcasters Association’s Student Leadership Award on Feb. 4.
Professor Chris Shofner, an assistant professor of communication and SPTV’s faculty advisor, nominated Braun. She will receive the award in early March at the Wisconsin Broadcasts Association’s Student Seminar in Madison.
Braun joined SPTV as a freshman. She implemented many changes in her time as general manager.
Alex Kirchman, the content director for SPTV, witnessed Braun transform the organization.
“Things had fallen apart before she was manager,” Kirchman said. “As soon as she took over we could all tell that she had the ambition and drive to make SPTV be the best that it could be.”
Ryan Brown, the production manager for SPTV, noticed that the station’s content quality improved with Braun as general manager. He said with Braun around the staff members are more engaged in the station.
“Last year there were times that you could come here and the doors would be shut for hours at a time because people weren’t here,” Brown said “Now the doors are always open during the week.”
Braun said she learned that as a leader she is responsible for paying attention to details and picking up the pieces when things fall apart. She is responsible if the organization takes a risk and fails.
“This year we took a leap of faith, and we rebranded the station,” Braun said.
Braun and the SPTV team rebranded by creating news packages with interviews, changing the logo and live streaming all of the UWSP basketball and football games.
Braun said it will be hard to leave the University of Wisconsin-Stevens Point when she graduates this May.
“I think what would be the most gratifying right now would be to work for Wisconsin Public Television after I graduate,” Braun said. “I want to bring stories to life and tell positive stories. I also feel like Disney Channel would be a great place to work.”