Graphic Arts Association Provides Collaborative, Creative Opportunity
Photo courtesy of UWSP AIGA.

Graphic Arts Association Provides Collaborative, Creative Opportunity

The University of Wisconsin Stevens Point’s student chapter of the American Institute of Graphic Arts will be giving student designers a peek inside the design industry. They will be achieving this for the 11th year in a row with their NowHERE conference, through presentations, workshops and unique networking opportunities.

Students enjoyed workshops with visiting guest artists at last years NowHERE design conference. Photo courtesy of UWSP AIGA.

Students enjoyed workshops with visiting guest artists at last years NowHERE design conference. Photo courtesy of UWSP AIGA.

Every year since 2004 the organization has successfully organized and executed the NowHERE conference, presenting Stevens Point with opportunities often reserved for metropolitan areas.

“Because our UWSP AIGA student chapter is so far away from metropolitan areas, it’s difficult to make it to other events like this,” said Alexandria Weinfurter, co-president of AIGA. “We wanted to have this centralized conference where we bring in big name designers and experiences we wouldn’t normally have in Stevens Point.”

The conference will allow attendees to brush elbows with graphic designers from local and national levels. Swink from Madison and Fivestone Studios from Nashville, Tennessee will be at this year’s conference.

The organization encourages non-design students to attend presentations and workshops since reaching out to other departments will strengthen the collaboration between disciplines that students’ future careers will demand.

“This year we’ve definitely done a lot more reaching out to non-design students,” said  Lanea Zagrzebski, outreach coordinator for AIGA. “We’re all trying to get together because that’s what it will be like in the real world. We’ll all work together. We’re trying to get as many different people as possible to start making the community wider.”

The NowHERE conference will feature networking lunches, specifically for design students, on both days from 12 p.m.-1 p.m. There will also be portfolio reviews by alumni on the second day from 1 p.m.-4 p.m.

Zagrzebski said it is important for design students to seize the opportunities that are presented to them.

Photo courtesy of UWSP AIGA.

Photo courtesy of UWSP AIGA.

“I think it’s important for students in graphic design to get involved,” Zagrzebski said. “We all need to start making those connections. A lot of getting jobs is who you know and networking. That’s a cool thing about this conference, learning professional communications skills, because that’s something that everyone struggles with and it’s something that everyone needs.”

The NowHERE conference will happen Friday, Feb. 27, and Saturday, Feb. 28. Workshop registration and portfolio reviews are available on the organization’s website, along with the full conference schedule and contact information if there are questions or concerns.

 

Dana Peterson
Reporter
dpete060@uwsp.edu

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