Employees from Centertainment Productions coordinated a Juicy J rap concert for Thursday, April 23 in the Quandt Fieldhouse. This event is expected to close the year in an unconventional and exciting way.
Allison Kelley, Centertainment public relations coordinator, said Juicy J is a talented artist, and Centertainment employees are excited to have him perform at the University of Wisconsin-Stevens Point.
“We have some connections with national agencies,” Kelley said. “When it came time to deciding who the big spring act would be, we were given a list of various artists to choose from. As a staff we discussed who we thought would do best on this campus with this demographic.”
Kelley said Centertainment makes connections with national agencies through the National Association for Campus Activities conference.
“It has been a blast promoting it and seeing people get so excited about it,” Kelley said. “We are students programming for students. Knowing that we are pleasing students makes it all the more exciting.”
Jenna McGivern, Centertainment concert coordinator, said having a rapper come to UWSP diversifies the types of artists that typically perform on campus.
“We thought Juicy J would draw a lot of people because of the name,” McGivern said. “He’s an artist who is new and upcoming. We wanted to bring in someone that is active in the music industry right now.”
Emily Bernsteen, junior communication major, is excited to watch Juicy J perform. It will be her first UWSP concert.
“I almost thought he was too big of an artist for us to get. I know a lot of people were so shocked that they didn’t even believe he was coming,” Bernsteen said.
Bernsteen has been listening to Juicy J’s music more often since becoming aware of the concert.
“I think it is impressive that UWSP was able to get an artist like Juicy J,” Bernsteen said. “Centertainment should be proud that they were able to have him come to campus.”